This is where it all began..
1929 AD - Northern Saudi Arabia.
It wasn't just a bottle, it was something much deeper.
The story begins with the moment the rain plays the lavender song, covering the valleys with its purple song that refreshes the earth and, in particular, refreshes the dreams of that girl, who chose not to draw on paper, but rather became a professional at drawing a distinctive perfume with lavender colors, a thing she learned from her mother and which was a family secret passed down.
That girl repeated the painting of this perfume, each time drawing its scent more creatively, until that girl became a grandmother, instilling a reverence for the fragrant scent throughout the whole house!
Every family member knows that perfume is not just a bottle, but something much deeper.
1962 AD - Hail.
He is not a child who is not amazed by details.
Imagine a child watching a bottle being handled with such sensitivity, imagine the explosion of imagination in that child's mind whenever they see them handling that perfume bottle with reverence and reverence as if it were the most important artifact in the house! That bottle that was the last perfume their grandmother made before she passed away.
The child's imagination was ablaze with so many myths! "It must be something magical, legendary, from another world."
This is where the child's different perspective on perfumes began. His idea was that they were not just perfume bottles, but rather molds that contained a magic that captivated souls and bewildered minds. They were an art in themselves, like the notes of the oud and the groan of the rabab!
1984 AD - Paris.
Always aim for the moon!
To know the secrets of perfumes, you must go to their homeland where they flourished, Paris!
When the child became a young man, he took a great leap, aiming straight for the moon, and not just looking at it.
There in Paris, the young man's passion for perfume blended with the passion of French perfume designers. He would plant his questions in their heads before plucking the answers from their tongues. It wasn't just a journey, but a powerful turning point in his thoughts and a new flame in his soul. He discovered how perfume is created, with the feeling of the first person to discover how fire ignites!
1997 AD - Riyadh.
Dreams burn in the minds of those who can achieve them.
A wise man said: A man who has children will never know that it is too late to achieve his dreams. If you do not have time to achieve it, your children may achieve it.
That man instilled the magic of perfume in five sons, instilling in them the secret of the first lavender, and immersing them in the secrets of perfume in Paris. He brought a strange guest to the house, a Parisian perfume filled with the mysteries of France, those mysteries that the five sons would one day have to solve.
Perfume in the house and five children living the same astonishment that the Hail child lived in 1962
2015 AD - Riyadh.
When you decide to walk, the path appears.
Here, the matter turned from mere childish amazement at perfumes, to a serious attempt to manufacture them. The five brothers said, “We will not only look at the moon, but we will hunt it.”
Here was formed the first true seed of a Saudi perfume house, a house that would never be ordinary, for its story was not ordinary, and its events would not be ordinary either.
Laverne, the tree whose seed was planted in the mind of the girl who wrote the poem Lavender in 1927, branching out into five branches that blossom with inexhaustible passion.
To change the world of perfume.
2017 AD - Riyadh.
This place is for dreamers only.
- Mohammed bin Salman
This year a sleeping giant named Laverne woke up.
The five brothers have begun their very serious attempt to change the world of perfumes in Saudi Arabia, a world that has long remained under the shadow of monotony, and has not yet been visited by the glow of change. Take a deep breath now, for the journey of explosion will begin.
The first fragrance was released in October, the month that would bear its name, “October Perfume” by Laverne, a fragrance that was not just a fragrance, but a poet with a charming personality, a poet who speaks magically, and as soon as he is silent, his music plays in the places.
2019 AD - Riyadh.
Miracles don't happen by themselves.
A charismatic fragrance came to the world, in a black bottle, as if wearing a bow tie like a nobleman, flaunting its overwhelming presence among the rest of the fragrances. Tobacco was the perfect knock on the door of aromatic elegance to unlock all its secrets. This fragrance was the best ambassador that Laverne had appointed for her, to tell the world about her olfactory point of view, her philosophy, and her values that would stir the stagnant waters in the world of perfume houses here in the Middle East.
Tobacco! A perfume crafted with the spirit of a musician, it has secured a place in everyone's memory and captured their attention, as its components play on rare musical scales.
2020 AD - The World.
The global crisis! A glimmer of optimism from the depths of darkness.
This crisis has shocked the real world, but on the other hand, it has revived another form of this world.
The virtual world, as this crisis has revived online markets...and has been a "kiss of life" for the world of perfumes sold virtually.
Since this date, Laverne has exploded, as people have become more open to purchasing perfumes before even smelling them.
Especially with the pioneering idea created by the five brothers, the idea of the “trial sample” that comes with the perfume.
You can return the perfume if it is not to your liking.
2023 AD - Riyadh - Saudi Arabia - The World
Your place is where you have established yourself.
The Arabian leopard returns in a more elegant form, and with a fiercer presence... after it was almost forgotten in stories and exited through the gate of extinction. Laverne launches its new identity, immortalizing the Arabian leopard, and inspired by its rare qualities: its dazzling spotted cloak, its boldness in exploring new regions, its flexibility in dealing with obstacles, and its authentic Arab identity. The Arabian leopard knew a lot about the Arabian Peninsula, knew the secrets of AlUla, mastered the courage of Najd, believed in the wisdom of the Hijaz, understood the power of the Sarawat Mountains, and was always inspired by the generosity of the palm trees in Al-Ahsa.
This year began with a sweeping attack from an Arabian leopard, armed with enchanting scents, each with its own unique personality. This year was the stage of absolute sunshine that the five brothers had imagined, a stage in which the tree under which the children born in spring sought shelter would branch out.
To be "Laverne" inspired by nature.