Why the Arabian tiger?

Why the Arabian tiger?

Hello world!

The weather looks beautiful today in Riyadh..

Open the window and breathe in the air of the Middle East, which is full of history and its secrets.

The Middle East contains amazing historical secrets, and Saudi Arabia in particular is filled with wonderful historical wonders. Believe me, you will like walking here as if you were browsing a historical book or an epic story.

And since we care about history, let me tell you a little about an amazing place here that you will love to visit!

It is Al-Ula, where the majestic houses carved into the mountains like the wondrous sculptures of Donatello ..

It is a city that was not built, but dug into the mountains to perpetuate an ancient civilization that has not yet been destroyed.

It remained majestic and glowing like a magic crystal radiating in the heart of the desert.

We have always wondered about the personality of who was guarding these strange monuments!

It is a strange being located in a middle position between domestic cats and forest monsters.

Very graceful and elegant with its charming spotted cloak that resembles a traditional cloak that you would love to wear.

He is a being who lives in the mountains, and keeps its secrets in his piercing eyes..and has some beautiful morals

It does not eat carrion, does not drink contaminated water, and does not attack children and women.. Isn't that wonderful?

Unfortunately, it is on the verge of extinction.

It's the Arabian tiger.

Therefore, we adopt it in Laverne as an essential part of our identity.

To commemorate him and raise awareness of the importance of preserving him and his environment.

And because it may resemble the unique and different personality of "Laverne", and is very selective in her choices.

We at Laverne do not only produce perfumes, but also produce an aromatic and human culture that we try to spread all over the world.

We started from Riyadh, and we will not stop until we reach Paris, Buenos Aires, Tokyo, London...and Mars as well.

Therefore, we chose the Arabian leopard as the face of our identity because we consider it our gateway to the world. It is an ancient, elegant, and exceptional prince, similar to our culture and belonging to our land.