Hello world!
The weather looks beautiful today in Riyadh.
Open the window and breathe in the Middle Eastern air, which is fragrant with history and secrets.
The Middle East contains amazing historical secrets, and Saudi Arabia in particular is full of wonderful historical wonders. Believe me, you will enjoy walking here as if you are browsing a history book, or an epic story.
And since we care about history, let me tell you a little bit about an amazing place here that you will love to visit!
It is AlUla, where the towering houses are carved into the mountains like Donatello's wondrous sculptures.
It is a city that was not built, but rather carved into the mountains to immortalize an ancient civilization that has not yet perished.
It remained standing tall and glowing like a magic crystal shining in the heart of the desert.
We have always wondered who was guarding these strange relics!
It is a strange creature that falls in the middle between house cats and jungle beasts.
So graceful and elegant in his charming spotted abaya that looks like a traditional abaya that you will want to wear.
He is a creature that lives in the mountains, and keeps their secrets in his piercing eyes.. and he has some beautiful morals
It does not eat carrion, does not drink polluted water, and does not attack children and women. Isn't that wonderful?
But unfortunately, it is on the verge of extinction.
It's the Arabian tiger.
That's why we at La Verne embrace it as an essential part of our identity.
To commemorate him and raise awareness of the importance of preserving him and his environment.
Because he may resemble the unique and different personality of "Laverne", who is very selective in her choices.
At Laverne, we do not only produce perfumes, but we produce a perfume and human culture that we try to spread all over the world.
We started from Riyadh, and we will not stop until we reach Paris, Buenos Aires, Tokyo, London... and Mars too.
So we chose the Arabian leopard as the face of our identity because we consider it our gateway to the world. It is an ancient, elegant, and exceptional prince that resembles our culture and belongs to our land.