Why the Arabian leopard?
Hello world!
The weather looks beautiful in Riyadh today.
Open the window and breathe in the air of the Middle East, which is filled with history and its secrets.
The Middle East holds amazing historical secrets, and Saudi Arabia in particular is full of wonderful historical wonders. Believe me, you will enjoy walking here as if you are leafing through a history book or an epic story.
And because we care about history, let me tell you a little about an amazing place here that you will love to visit!
This is Al-Ula, where towering houses are carved into the mountains like Donatello's wondrous sculptures.
It is a city that was not built, but rather carved into the mountains to immortalize an ancient civilization that has not yet perished.
It remained standing tall and glowing like a magic crystal shining in the heart of the desert.
We have always wondered about the identity of the person who was guarding those strange artifacts!
It is a strange creature that falls in the middle between domestic cats and forest beasts.
Very slim and elegant in his charming spotted abaya that resembles a traditional abaya that you would love to wear.
He is a creature who inhabits the mountains, keeping their secrets in his piercing eyes... and he possesses some admirable morals.
It doesn't eat carrion, it doesn't drink polluted water, and it doesn't attack children and women... Isn't that wonderful?
But unfortunately, it is on the verge of extinction.
It's the Arabian leopard...
Therefore, in Laverne we embrace it as an essential part of our identity.
In commemoration of him, and to raise awareness of the importance of preserving him and his environment.
Because it may resemble the unique and different character of "Laverne," who is very selective in her choices.
At Laverne, we don't just produce perfumes, we produce an aromatic and humanistic culture that we try to spread throughout the world.
We set off from Riyadh, and we won't stop until we reach Paris, Buenos Aires, Tokyo, London... and Mars too.
Therefore, we chose the Arabian leopard as the face of our identity because we consider it our gateway to the world; it is an ancient, elegant, and exceptional prince, resembling our culture and belonging to our land.
