Sense by Laverne: The story of 740 samples behind quiet femininity

Why don't we believe in chance in the creation of femininity?

In the world of perfumery, finding a "beautiful" scent is accessible to everyone, but creating a fragrance that truly resonates with women and commands attention took a full year of continuous work. Have you ever wondered why " Sense " required 740 samples before it reached your hands?

• Perfection is born from rejection.

Behind "Sense," there are 739 rejected formulations. Those weren't bad, but they weren't "her." In collaboration with Georgina Rodriguez , the search was on for the perfect women's fragrance that touches and embodies the essence of femininity. The focus wasn't just on the ingredients, but on how they would settle and interact with the skin.

The fragrance notes in Sense perfume: a subtle, understated progression.

The "Sense" perfume is not just an opening of blackcurrant and mandarin, or a heart that pulsates with jasmine, iris and orange blossom; it is a precise engineering built to end with a warm base of musk and cashmere. This gradation makes the perfume start light and then settle gently, reaching those around you with a calmness that makes them feel your confidence, to be among the most beautiful and calmest women's perfumes.

• Why "Sense"?

Because it's the result of a year-long planning journey, this fragrance encapsulates the secrets of femininity in a modern bag with a special powder that enhances its longevity and texture. The feminine experience is completed with a musk base that ensures the perfume's long-lasting scent throughout the day. Sense comes in a stylishly designed bag containing this special powder, making it a complete choice that engages all the senses.